Privacy Policy

Last updated: March 2026

1. Who we are

Signal Line is a trading name of Buvo Ltd (which also trades as MyBuvo), a company registered in England and Wales (Company No. 15846940). We are the data controller for the personal data described in this policy. Our ICO registration number is ZB805946.

Contact: privacy@mybuvo.co.uk

2. What we collect

When you apply for a briefing

• Full name, business email address, company name, and role
• Firm size, sector, and current intelligence process
• Any additional notes you choose to provide

When you visit this website

• Technical data such as IP address, browser type, and pages visited
• We do not use third-party tracking cookies

3. How we use your data

• To assess your briefing application and determine suitability
• To deliver our intelligence service if you become a partner
• To communicate with you about Signal Line and related services
• To improve our website and service

A communication-style profile may be inferred from your public LinkedIn profile to format your documents - email privacy@mybuvo.co.uk to object. We log clicks on brief links to measure value, and email-open tracking only ever runs with your consent.

4. Legal basis for processing

• Consent - when you submit a briefing application
• Legitimate interest - to assess whether our service is suitable for your firm, and to improve our offering
• Contract - to deliver services to partners under agreed terms

5. Who we share data with

We share data only with service providers who assist in delivering our service:

• A workflow automation provider - EU hosted
• Airtable (CRM and data management) - US, with EU Standard Contractual Clauses
• Vercel (website hosting) - edge network, primary EU region
• Google Workspace (email) - with appropriate data processing agreements

We never sell personal data to third parties.

6. International transfers

Some of our service providers process data outside the UK. Where this occurs, we ensure appropriate safeguards are in place, including Standard Contractual Clauses approved by the ICO, or transfers to countries with adequacy decisions.

7. How long we keep data

• Briefing applications (not accepted): 24 months, then deleted
• Partner data: duration of partnership plus 6 years (legal and regulatory requirements)
• Website analytics: 12 months

Profiling data from the Seller Profile Builder is deleted with your account; rendered PDFs already delivered to you remain part of the work product.

8. Your rights

Under UK GDPR, you have the right to:

• Access the personal data we hold about you
• Rectify inaccurate data
• Request erasure of your data
• Restrict or object to processing
• Data portability
• Withdraw consent at any time

To exercise any of these rights, contact us at privacy@mybuvo.co.uk. We will respond within 30 days.

9. Complaining to us

If you think we have handled your personal information wrongly, you can complain to us directly. Email privacy@mybuvo.co.uk or write to Buvo Ltd, 320 Firecrest Court, Warrington, WA1 1RG. You do not need to use any particular form or wording.

We will confirm we have received your complaint, look into it, keep you updated, and tell you the outcome.

You can also complain to the Information Commissioner's Office at any time, whether or not you have complained to us first. Visit ico.org.uk/make-a-complaint or call 0303 123 1113.

10. Cookies

This website uses only essential cookies required for it to function. We do not use advertising or third-party tracking cookies. No cookie consent banner is required as we do not set non-essential cookies.

11. Changes to this policy

We may update this policy from time to time. Material changes will be communicated to partners directly. The date at the top of this page shows when it was last updated.