Honest Limits

Last updated: May 2026

Sightline is strongest where it can verify the ground truth: Companies House, FCA Register, ICO Register, business profile evidence, and seller-specific context. It is not a magic database and it does not pretend weak signals are strong ones.

What is strong today

• Regulatory and company-context checks against UK public sources.
• Business and pain synthesis for UK SME sales conversations.
• Seller Lens scripts, especially when the seller provides real writing samples.
• Short, decision-ready briefings designed for sales teams, not analysts.

What is deliberately limited

• The Industry lens is treated as Phase 2 until the dedicated function is complete.
• Competitor context is lifecycle-based inference unless a verified source is supplied.
• Starter and Growth do not include native HubSpot or Salesforce sync at launch.
• Pack outputs are point-in-time. Staleness alerts are a later workflow.

What we will not do

• Use behavioural profiles for employment, credit, insurance, or eligibility decisions.
• Infer special-category characteristics from public profile content.
• Send cold email to sole traders without the right consent route.
• Show per-prospect internal costs or sell volume as the value.
• Generate psychometric or personality scores (such as Big Five or DISC), numeric trait ratings, a match score, or inferred risk tolerance or decision speed about a person who has not consented.
• Make automated decisions about individuals. Every observation about a person is tied to a quote from a public source.

Why this page exists

Serious buyers find the limits eventually. Better that you see them before you pay, while the useful parts are still clear enough to judge.